A Lesson on Market Pricing By Someone Who Knows Nuts about Economics

Generally speaking, the higher the price, the lesser the demand; the lower the price, the greater the demand. A product’s price is simply a financial expression of its value. From a consumer’s viewpoint, a good deal is one where money is traded for a product which he or she perceives will bring greater value in […]

Marketing to Gen-Yers and Why Old People Are Failing Us

My generation was born amidst the backdrop of a dying world. As children, we lived through the worst economic times since the Great Depression. As teenagers, we were shepherded into debt as college degrees became empty papers. And as young adults joining the workforce, we’ve been labelled “lazy”, “arrogant”, “pampered”, “snooty” and “apathetic”. You Know What […]